Circana has compared the share of active panel members playing Call of Duty during Modern Warfare 4's launch week with Black Ops 7's launch. The figures cover the weeks ending October 24, 2026, and November 15, 2025, respectively.
On PlayStation in the US, the share was 19%, compared with 23% a year earlier. In the worldwide Xbox panel, 17% of active members played Call of Duty, down from 29% during Black Ops 7's launch week.
On Steam in the US, the share rose from 1.5% to 4.2%. Call of Duty climbed from 32nd to sixth in the platform's weekly ranking and reached the top ten across all three tracked ecosystems.
